British Week 2023

CATEGORY Visual Identity
CLIENT British Embassy in Cuba
YEAR 2023


Visual Identity for British Week in Cuba 2023. My main intention with this work was to find a visual code that would unite both cultures in an organic and fluid way. With the theme of creativity in mind, I decided to use AI to generate images where representative elements of both British and Cuban cultures coexisted. This led to a whole path of visual exploration. This concept of unity and mixture was also applied to the typography, using two different typefaces that share common features.

Sunday May 19 2024