British Week 2023
CATEGORY Visual Identity
CLIENT British Embassy in Cuba
YEAR 2023
Visual Identity for British Week in Cuba 2023. My main intention with this work was to find a visual code that would unite both cultures in an organic and fluid way. With the theme of creativity in mind, I decided to use AI to generate images where representative elements of both British and Cuban cultures coexisted. This led to a whole path of visual exploration. This concept of unity and mixture was also applied to the typography, using two different typefaces that share common features.
CATEGORY Visual Identity
CLIENT British Embassy in Cuba
YEAR 2023
Visual Identity for British Week in Cuba 2023. My main intention with this work was to find a visual code that would unite both cultures in an organic and fluid way. With the theme of creativity in mind, I decided to use AI to generate images where representative elements of both British and Cuban cultures coexisted. This led to a whole path of visual exploration. This concept of unity and mixture was also applied to the typography, using two different typefaces that share common features.
