DATAWATCHDOG
Brand Identity
Together with Víctor Ortiz
2023
In the present era, marked by an ever-accelerating integration of cutting-edge technologies and the ubiquitous presence of the Internet, the safeguarding of our personal data has emerged as an overarching and pressing priority. Within this expansive landscape, the founding of DataWatchdog stands as a fundamental pillar dedicated to ensuring the utmost transparency and ethical utilization of personal information in the vast digital expanse.
AWARDS
2024 - ADG Laus (ADG-FAD) / Bronze / Barcelona
FEATURES
2024 - graphic.elisava.net
Our resolute vision is anchored in a future where individuals wield unequivocal authority over their privacy. Through our unified endeavors, we endeavor not merely to confer privacy as a privilege but to enshrine it as an essential and unassailable human right, an indispensable cornerstone of a progressive and equitable society.
The symbol represents the concept of privacy, the basic essence of the organization. To this end, it appropriates the meaning of the padlock, merging this element with the letter “D” for data, thus visually alluding to data security.
DataWatchdog's transformative action is tangible in a series of products that offer solutions to problems related to the loss of privacy. A monolithic brand architecture has been generated where the naming and logo of each product is derived from the parent brand.
In the context of surveillance capitalism, it can be said that large companies know individuals better than they know themselves thanks to their extensive data collection, advanced analytics and predictive capabilities. These companies can accurately predict and influence users' online behaviors. This series of posters aims to reveal this problem through claim and movement.