Experimental Typeface

The source of inspiration to create this typeface were the geometric motifs present in several buildings in the Born neighborhood. It is curious how these geometric and striking patterns are found on the floor of balconies in old buildings. The concept of the typography is about the modern, dynamic and funny face of the Born neighborhood.

2023 - Flexible Visual Systems - Martin Lorenz

As a base structure to build this modular system, a grid is created inside a square, using lines that cross the diagonal from end to end. This is a grid that is quite faithful to the design of the balcony floor.

The complementary color of the typography is Born Green, which is based on the reference color, but taking it to an extreme of saturation and luminosity to generate a visual result more in line with the characteristics of the typography.

Sunday May 19 2024